Collections rooted in modern Arab femininity, designed for boutiques, concept spaces, and destination retail.
THE WOMEN WE DRESS
The Statement Dresser
The Seasonal Editor
A focused resort wardrobe with visual identity
EXPLORE THE PHASES.
Abayas & Cover-Ups
Not your typical abaya
Built around the idea of the first “non abaya” abaya, these pieces bring the ease of an abaya with a more fashion led, statement driven feel.
In house print development
Our prints are developed in house, giving each piece a more original visual language and stronger brand identity on the rail.
Exclusive colour placement
Select styles and colourways can be developed exclusively for a specific retailer or destination, creating true location only product.
Co-Ord Sets
Flexible set dressing
Designed to be sold as full looks or styled as separates.
Tops
Easy entry pieces
Halter shapes, printed linen, and engraved logo buttons give the category polish.
Skirts
Destination retail strength
Skirts perform especially well in destination and resort environments, where customers are looking for pieces that feel light, styled, and holiday ready.
Dresses
From day to destination
This category works well across holiday dressing, summer events, and elevated getaway wardrobes.
Scarves
Multiwear appeal
Printed and cotton styles can be worn with abayas, over dresses, as beach cover-ups, or wrapped as skirts., with abayas, as beach cover ups, or wrapped as skirts, making them versatile and commercially strong.
WHO WE PARTNER WITH
PARTNERSHIP MODEL
Start the Conversation
Tell us about your store and the kind of partnership you’re exploring. Each enquiry is reviewed carefully based on fit, timing, and territory.