From Saudi, into your world

Resortwear shaped by mood, memory, and movement, available for select retail partnerships.

Collections rooted in modern Arab femininity, designed for boutiques, concept spaces, and destination retail.

THE WOMEN WE DRESS

The Statement Dresser

Age
25 to 32
Style Profile
Trend-aware, feminine, and drawn to statement print, strong silhouettes, and pieces with visual pull.
MINDSET
Discovers brands through tastemakers, social platforms, and selective retail, and moves quickly on styles that feel distinct.

The Seasonal Editor

age
28 to 45
Style Profile
Builds around destination dressing, occasion wear, and elevated pieces that move easily from day into evening.
MINDEST
Shops with intention for holidays, events, and summer dressing, looking for versatility with presence.
Collection Snapshot

A focused resort wardrobe with visual identity

Creating portraits of place, emotion, and modern Arab femininity since 2018.
Premium embroidered abaya with hand-finished design
Amari - Skirt worn poolside with matching dress, emphasizing its breezy, versatile design for summer getaways. Amari - Skirt styled outdoors with palm trees, showcasing its cultural motifs and flowy silhouette for a boho-chic look.
Printed designer skirt – Keiko by The Untitled Project, fusion of Japanese minimalism and Saudi heritage.
Elevate your style with the Indigo Dream Ombré Abaya Set, featuring a flowing blue gradient design over a sleek black dress, perfect for summer chic.

EXPLORE THE PHASES.

Abayas & Cover-Ups

Not your typical abaya

Built around the idea of the first “non abaya” abaya, these pieces bring the ease of an abaya with a more fashion led, statement driven feel.

In house print development

Our prints are developed in house, giving each piece a more original visual language and stronger brand identity on the rail.

Exclusive colour placement

Select styles and colourways can be developed exclusively for a specific retailer or destination, creating true location only product.

Co-Ord Sets

Flexible set dressing

Designed to be sold as full looks or styled as separates.

Tops

Easy entry pieces

Halter shapes, printed linen, and engraved logo buttons give the category polish.

Skirts

Destination retail strength

Skirts perform especially well in destination and resort environments, where customers are looking for pieces that feel light, styled, and holiday ready.

Dresses

From day to destination

This category works well across holiday dressing, summer events, and elevated getaway wardrobes.

Scarves

Multiwear appeal

Printed and cotton styles can be worn with abayas, over dresses, as beach cover-ups, or wrapped as skirts., with abayas, as beach cover ups, or wrapped as skirts, making them versatile and commercially strong.

Printed designer skirt – Keiko by The Untitled Project, fusion of Japanese minimalism and Saudi heritage.

WHO WE PARTNER WITH

Boutiques
For stores with a strong point of view and a fashion-led customer.
Destination Retail
A strong fit for resort, travel, and lifestyle spaces looking for standout pieces.
Concept Spaces
Suited to spaces where visual identity matters as much as the product itself.

PARTNERSHIP MODEL

Flexible Minimums
MOQs are considered based on store fit, location, and edit size.
Brand Support
Campaign imagery, storytelling, and product context can be shared with aligned partners.

Start the Conversation

Tell us about your store and the kind of partnership you’re exploring. Each enquiry is reviewed carefully based on fit, timing, and territory.