We Are Bold. We Are Real.

We are a Saudi-born, women-led brand rooted in a mission to create expressive, culturally rich, and consciously crafted garments that empower women to stand out. We design for the woman who refuses to blend in. Who knows that color is power, that style is identity, and that sustainability is not a trend - it’s the future. Our limited-run collections, hand-illustrated prints, and locally made, eco-conscious fabrics are just the beginning. 

Let’s talk sustainability, shall we?

The whole idea can sound overwhelming, but it doesn’t need to be. It’s about making conscious choices, like choosing fabrics that are eco-friendly or supporting small-batch production that helps reduce waste. For us, it starts with fabric. We use 100% organic materials that are responsibly sourced from Italy, Turkey, and India. 

Example: One of the easiest ways you can make a more sustainable choice is by wearing pieces that are meant to last. Our limited-run collections and hand-illustrated prints are made to be timeless—so you're not just buying something for one season, you’re investing in pieces that you’ll wear year after year.

Fashion That Feels Like You

We believe clothes should do more than look good—they should feel like you. Loud, soft, wild, calm, flirty, fierce—whatever your energy, fashion should carry it. That’s why we don’t chase trends—we create stories. 

Every piece starts as an idea in our studio. It’s hand-illustrated, locally made, and designed to feel like wearable art. We don’t copy-paste—we draw, dream, and build collections that reflect real expression.

We believe sustainability isn’t a restriction—it’s a creative edge. The fabrics we choose, the way we produce, the limited drops—it all reflects a deeper care. Not just for the planet, but for how fashion impacts you.

"I don’t believe in finished versions of ourselves. That's why I design with the belief that clothes should move with you, grow with you, and reflect who you are."
— Israa Allaf - Founder, The Untitled Project

Our Ethical Playground:

Eco-Friendly Practices: We are devoted to minimizing waste through practices such as upcycling and small-batch production. Partnering with CarbonClick, we make it easy for our customers to contribute to global carbon offset initiatives with each purchase. These efforts help fund impactful projects like forest restoration, renewable energy programs, and biogas projects worldwide. To date, we have facilitated 119 contributions, offsetting 11,698 kg of carbon emissions—equivalent to the annual absorption of 584 trees.

Zero-Waste Packaging: Sustainability goes beyond what’s inside the box—it’s about how we get it to you too. Our innovative packaging includes reusable tote bags made from 100% recycled post-consumer plastic bottles (rPET). This initiative transforms waste into useful, stylish items and contributes to reducing plastic pollution. Additionally, our packaging has been designed with versatility in mind, doubling as cat houses or storage boxes to encourage a zero-waste lifestyle.