Boutique Destination Retail Concept Space
Boutique Destination Retail Concept Space

From Saudi, into your world

What kind of store are you?

For stores with a strong point of view and a fashion-led customer.

A strong fit for resort, travel, and lifestyle spaces looking for standout pieces.

Suited to spaces where visual identity matters as much as the product itself.

Vogue ArabiaHarper’s Bazaar ArabiaMarie ClaireArab NewsHiaVisionDestination

Stocked at concept stores in Riyadh, Jeddah and Khobar.

The Collection

A focused resort wardrobe with visual identity.

AbayasSetsTopsSkirtsDressesScarves

The ease of an abaya, with a more fashion led, statement driven feel.

Designed to be sold as full looks or styled as separates.

Halter shapes, printed linen, and engraved logo buttons.

Light, styled, and holiday ready.

From day to destination.

Worn with abayas, over dresses, as beach cover-ups, or wrapped as skirts.

Drawn in house

Every print starts on our own table.

Same abaya. A colour for each city.

JeddahRed SeaRiyadhKhobar
JeddahDeep Teal

Made for this city.

Navy Palm Abaya in Deep TealNavy Palm Abaya in Dark RoseNavy Palm Abaya in SiennaNavy Palm Abaya in Indigo