What We’re All About
At The Untitled Project, we redefine casual luxury by fusing Saudi heritage with vibrant design and sustainable craftsmanship. We believe style is a powerful form of self-expression—not about trends or labels, but about empowering women to embrace their individuality and feel confident in their own skin. Based in Saudi Arabia, we create eco-conscious, handcrafted garments that celebrate all bodies, skin tones, and cultures. Our mission is to craft timeless pieces that inspire women to stand out and be their best, inside and out. From our intricate abayas to resortwear and luxurious lounge sets, every design is a testament to our commitment to luxury, sustainability, and the power of confident, vibrant self-expression. Our affordable luxury pieces leave no carbon footprint, only a lasting impression.
Behind The Name
Our Story
Breaking the Mold
In 2018, the Saudi abaya market was stuck in a cycle of dark, repetitive designs—leaving little room for self-expression. That’s when The Untitled Project was born. We set out to do more than just create fashion—we wanted to spark a movement that empowers women to embrace their individuality and confidence.
Vibrant, Sustainable, and Bold
We injected color, innovation, and sustainability into a space that craved fresh, unique styles. From the very beginning, we embraced eco-friendly materials and responsible production methods. At TUP, sustainability isn't just a buzzword; it’s at the heart of everything we do. Our Green Button initiative lets every purchase contribute to planting trees, so our customers can do good while looking good.
Confidence, Defined by You
In 2020, we took a deeper look into women’s styles across the Gulf region, inspired by personality tests like the MBTI. This helped us create style categories that reflect the diverse ways our customers express themselves. For us, confidence is key—when you wear The Untitled Project, you wear confidence.
Creative, Committed, and Loved
With the support of our TUP Lovers, we’ve proven that creativity and dedication can reshape the fashion landscape. Our mission has always been to help women feel empowered, stylish, and ready to take on the world—because when you look good, you feel good.