A Fresh Chapter

We’re excited to announce our latest retail home in Jeddah: Homegrown Hay
Hanging Out Where You Shop

Ethically Made

Our fabrics are sketched, printed, and embroidered by us—every pattern is a unique illustration created in-house.

Plant a Tree with Every Purchase

Together, we’re growing a greener future, one fabulous outfit at a time
Plant a tree

Made with Love in Saudi Arabia

We want to provide clothes that help women feel confident in their own skin - and of course, their outfits.
Uncover our research

Environmentally Produced

Ethical production, Eco-fabrics, upcycling, small-batch production.
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